Ford invented the assembly line, and changed the face of the automobile industry forever with its car for the people, the Model T. General Motors, Chevy's parent corporation, helped win World War II by turning its massive factories into the birthplace of American military hardware that rained bombs and bullets on the Nazis. Over the years, we have all been bombarded with aggressive branding by the carmakers: See the USA in your Chevrolet. Built Ford Tough. Etc. Ford and Chevy have both portrayed themselves as vehicles for the working man, with both having corporate cousins who make more or less the same cars and trucks, but with a luxury spin. You won't find Lincoln making a fancy F-150, but it does make a Fusion with nicer leather, and the Escalade from Cadillac is essentially a fancy Chevy Suburban.

Can these two "working man's" brands really differentiate themselves? How does Chevy or Ford pry customers from the herd and turn them into rabid, brand-loyal enthusiasts? If there is a secret sauce, perhaps it can be distilled into a few key factors. Take this quiz, and based on your answers, we will guess if you're a Chevy truck owner or a Ford truck owner.